Hillocc is a Brisbane surveying firm serving homeowners, builders and developers. The business had a solid reputation but hit a growth plateau. The owner remained central to operations. Pricing was not aligned to benchmark gross profit margins and lead quality was inconsistent. Hillocc needed a plan to drive predictable demand, improve conversion and make the business run profitably.
Hillocc generated the majority of its revenue from existing clients and referrals, but much of this work was not as profitable as they thought. The owner was still the bottleneck in delivery and decision-making. Their website traffic and enquiries had stalled and paid advertising was too expensive. The website did not convert as strongly as it should. Follow-up was inconsistent and pricing confidence was low.
“In early 2021, our business was at a crossroads. After years of struggling to increase profitability, we knew we needed help. We engaged Stryv Business Growth Partners and
what followed was nothing short of a complete turnaround
Tye worked closely with us to understand our challenges and uncover the root causes. One of the biggest breakthroughs came through detailed market research and pricing analysis. We discovered we were consistently undercharging and once we understood our margins properly, Stryv gave us the tools and communication strategies to confidently raise our prices without losing a single client.
From there, we tackled our website. Stryv redesigned it to convert more visitors into enquiries by focusing on user experience, trust signals and psychology-based enquiry form design. We also implemented their 5 STARS (5 Star Testimonial Automated Request System), which skyrocketed our Google reviews from 1 to 34 five-star reviews. This played a key role in boosting our visibility through Local SEO (Google Maps + Google Business Profile) and helped us move from page 3 to the TOP Google Maps ranking within 5km of our office.
The impact was massive. Our average monthly enquiry value from Google Maps increased fourfold—from around $12,000 to $48,000. Our total average monthly enquiry value jumped from $120,000 to over $200,000. And thanks to the systems Stryv helped us put in place, from automated follow-ups to sales scripts and SOPs, our sales conversion rate improved by over 30% .
By the time our business was acquired in 2025, annual revenue had grown from a modest 6 figure business to $1.1M and we were finally running profitably.
But Stryv’s support didn’t stop there. Tye was instrumental in making sure the acquisition not only went ahead, but made sure we secured the best possible deal, both in terms of sale price and contract conditions. That outcome simply wouldn’t have happened without Stryv’s guidance and advocacy.
Stryv truly goes above and beyond. They don’t just provide business consulting services, they become a genuine business partner. The return on investment we received was exceptional and Tye worked tirelessly to help our business succeed at every stage.
If you’re a service-based business owner looking for REAL results, practical strategies and someone who cares about your success as much as you do, we highly recommend Stryv .”
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