Strategic 360 Accountants is a professional services firm led by directors Kerrily and Louise, servicing clients across Brisbane.
When they engaged Stryv, their Google Business Profile was sitting at 3.3 stars from just 7 reviews, with three 1-star reviews materially suppressing their overall rating. Their secondary Springfield location had zero reviews.
At the time, their primary location ranked 23rd on Google Maps, while competitors sat between 4.5 and 5.0 stars, some with 40+ reviews.
The result was more than a low number.
Most prospects never saw Strategic 360 due to suppressed ranking. And those who did see the listing often dismissed it immediately due to the 3.3 rating. Their Google presence was effectively invisible and commercially worthless — instead of being a visible, trusted and free inbound lead source.
Strategic 360 did not have a service delivery problem.
They had a perception problem.
With just seven reviews and three 1-star ratings materially suppressing their average, their Google presence did not reflect the quality of their work. Competitors sat between 4.5 and 5.0 stars, creating an immediate trust gap before any conversation even began.
Ranked 23rd on Google Maps, they were effectively invisible to most prospects. And for the few who did see their listing, the 3.3 rating created hesitation. Instead of acting as a credibility asset, their Google profile was undermining trust.
During a period of structural profile changes, their listing was temporarily suspended. For 20 days, their business disappeared from Google Maps entirely. This meant zero visibility, zero map presence, and full reliance on direct traffic.
The challenge was clear:
Repair the public reputation.
Stabilise the profile.
Rebuild trust at scale.
We deployed a structured Reputation Builder framework designed to restore credibility quickly while protecting client relationships.
Rather than simply “asking for reviews,” we implemented a sentiment-routing system that captured genuine positive feedback publicly and directed constructive input privately. This ensured reputation growth without reputational risk.
At the same time, we reinforced profile stability, restored visibility and strategically amplified social proof across key digital touch-points.
Structured Google Reviews System
We implemented 5 STARS® to systematically rebuild Strategic 360’s Google reputation.
This included:
The result was rapid Google star rating recovery without appearing transactional or mechanical.
Google Business Profile Alignment & Recovery
To ensure credibility was supported by visibility, we worked alongside the directors to stabilise and strengthen their Google Business Profile.
This included:
When their profile was temporarily suspended, we led the reinstatement process to ensure a complete restoration of visibility with no data loss.
Review Amplification Across Conversion Points
To maximise the commercial value of their improved rating, we integrated a website review display widget.
This allowed:
This ensured their improved reputation actively supported enquiry conversion rather than sitting passively on Google.
We recently partnered with Tye at Stryv to enhance the online presence of our accounting firm, Strategic 360 Pty Ltd.
We are extremely pleased with the service provided by Stryv through the 5 STARS program. In just six months, our Google rating has improved significantly, rising from 3.3 stars to 4.3 stars, and we anticipate it will exceed 4.5 stars within the next month.
Tye has been an exceptional asset, going above and beyond to assist us throughout the entire process.
We highly recommend Stryv and the 5 STARS program to anyone considering implementing it in their own business. It's truly been a worthwhile investment.
The Blueprint for
Business Growth.
Get a free, 100% personalised, step-by-step Action Plan powered by AI trained on Stryv's world-leading business growth expertise — the equivalent of a $1,000 consulting session, delivered in under 3 minutes.
